Pet generics: The next frontier

It's a given that human drugs will have a generic alternative as soon as the original's patent expires. For pet medicines, however, that's true only about six percent of the time. Enter three-decade pharma exec Jean Hoffman, who paid full boat for drugs to help her elderly cat, Dude. Hoffman launched Putney in Portland, ME, in 2006; she anticipates $13 million in sales in 2010, rising to more than $100 million by 2013. Story

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