Ops emphasis lets Pfizer extend product life

Product enhancements and reformulations, opportunities in niche markets and better planning for competition as patents expire are tactics Pfizer is adopting at its 2-year-old Established Products business unit. The manufacturing operation in Portage, MI, works to grow sales of products that face competition from generics.

The most recent investment in the plant--the company's largest manufacturing operation--involves a $100-million modular sterile packaging and freeze-drying facility. It took three years to install and ramp up, will provide automated filling and formulation, and promises to keep a cap on operating costs while product yields remain high.

Pfizer had $10 billion in worldwide sales of off-patent products last year, according to a local press report. The company says it expects the global market for such products to grow to $500 billion by 2015, nearly double the 2006 figure.

Among such products produced in Portage are anti-inflammatory medicine Solu-Medrol, antibacterial treatment Zyvox and cancer treatment Camptosar.

-see the article

Webinar

Using AI and RWD to Uncover Rare Disease Insights, Accelerate Commercialization and Improve Patient Outcomes

Wednesday, March 24 | 2pm ET / 11am PT

Learn how IPM.ai transformed real world data into real world insights to assist Audentes in their development of AT132 for the treatment of XLMTM. The session reviews how IPM.ia and Audentes collaborated to uncover the XLMTM patient population.