Eli Lilly is asking law enforcement to backtrack the online counterfeit drug supply chain and shut down the sources. Getting to the source of fakes is one element of the company's brand-protection strategy.
"Dismantling counterfeit pharmaceutical networks must become a higher priority for law enforcement globally," said Michael Russo, director of global security at Eli Lilly, as in-Pharma Technologist reports.
Companies that indirectly support fake pharmacies is another of the drug giant's targets.
The article notes that Google and Go Daddy are setting up the non-profit Center for Safe Internet Pharmacies. But government support is needed to provide legal protection, allowing the center to terminate service to sites that endanger public health.
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