Fictional 'Spenditol' gives appearance of relief, unpleasant side effects

Spenditol is a new--and purely fictional--drug for chronic pain caused by rising gas prices and a slow economy. Washington (and perhaps pharma too) takes a whack from the conservative group Concerned Women for America in an ad that shows a nicely designed drug package that uses a dollar sign as the "S" in the name of the treatment. The 60-second ad portrays Spenditol as "Washington's answer to all the painful problems Americans face." Side effects include "a mountain of government debt piled on our kids." The ad, which began running last week in four states having elections for the U.S. Senate, even includes a dig about importing the drug from China. Story | Ad

Webinar

Using AI and RWD to Uncover Rare Disease Insights, Accelerate Commercialization and Improve Patient Outcomes

Wednesday, March 24 | 2pm ET / 11am PT

Learn how IPM.ai transformed real world data into real world insights to assist Audentes in their development of AT132 for the treatment of XLMTM. The session reviews how IPM.ia and Audentes collaborated to uncover the XLMTM patient population.