Fictional 'Spenditol' gives appearance of relief, unpleasant side effects

Spenditol is a new--and purely fictional--drug for chronic pain caused by rising gas prices and a slow economy. Washington (and perhaps pharma too) takes a whack from the conservative group Concerned Women for America in an ad that shows a nicely designed drug package that uses a dollar sign as the "S" in the name of the treatment. The 60-second ad portrays Spenditol as "Washington's answer to all the painful problems Americans face." Side effects include "a mountain of government debt piled on our kids." The ad, which began running last week in four states having elections for the U.S. Senate, even includes a dig about importing the drug from China. Story | Ad