Drugs, food top 2010 recalls; few consumers aware

A Consumer Reports poll finds that just 20 percent of U.S. adults were aware of having purchased a drug or other product (other than a car) that had been recalled. Results indicate that half of Americans lack confidence in manufacturers and retailers to share safety information with the government; 40 percent lack confidence that manufacturers and retailers provide information to consumers on recalls, some 125 million of which took place last year. Among those who say they bought a recalled product, drugs and food top the list. Article

Sponsored By Digital Pharma Europe

Fierce Pharma Marketing is excited to announce the first virtual Digital Pharma Europe!

This summit will profile best-in-class case studies and senior-level discussions from leaders who are innovating the way we look at the intersection of digital technologies and marketing in Europe.