Compliance and ethics specialist Corpedia has teamed with comedy shop Second City to produce videos for the pharma and medical device communities. And they've signed 13 drug and device makers as founding partners to help shape the videos' subject matter.
"We wanted to create ethics and compliance content for the YouTube era with interesting, funny programming that goes beyond typical training materials," said Tom Yorton, CEO of Second City Communications, in an announcement. Among the founding partners are Roche, Bristol-Myers Squibb, Cardinal Health, Johnson & Johnson, Covidien and Medtronic.
The videos humorously draw staff attention to serious regulatory topics using best- and worst-practice scenarios.
"We can embed RealBiz Shorts in e-learning, show them to provoke discussion at meetings, send them to our entire organization via email or mobile devices and house them on our intranet," said Clarice McCauley, counsel for Roche Diagnostics, in the release.
- here's the announcement