Competition forcing marriage of iPads, ops data for execs

"We can't ignore any data telling us about the effectiveness of our business strategies," Pfizer ($PFE) VP for U.S. commercial ops David Kreutter told MIT Sloan Management Review. The stakes are too high for execs to eschew tablet PCs; "analytics has become much more operational than in the past," he said, echoing VP/GM Andy Amalfitano of Solarsoft Business Systems: "[The iPad] can be even more powerful in the hands of management, looking at every strategic advantage that could boost the bottom line. That's where manufacturing intelligence comes into play." Interview