At the box office, bad boy pharma on top

In another blow to pharma's tattered image among the public, Rise of the Planet of the Apes makes drug developer Will and Big Pharma the agents of unprecedented disaster. "Will is a brilliant, but cold pharmaceutical scientist who, instead of finding a cure for Alzheimer's disease, starts the cataclysmic extinction of man." Alas, it topped the weekend box office receipts in North America at $54 million, more than double the take of second-place The Smurfs. Review | Box Office Rundown