Can BIO's new heartstrings-tugging ad campaign stem the tide of anti-pharma vitriol?

The biopharma industry is once again trying to move the national drug conversation beyond cost and profits--this time with an emotional ad campaign featuring patients young and old who've been given longer lives thanks to drug discoveries. Viewers might feel a few tugs on their heartstrings, but will it change their minds? Skeptics doubt it. More from FiercePharmaMarketing