Keyword: Zoetis

black and white cow

Startups pitch health-monitoring ear tags as cost-savers

Wireless sensors that clip to cows’ ears are helping farmers monitor activity levels and feeding patterns of the animals, and by extension improving the monitoring for early signs of disease. Now, several companies are angling to grab a piece of this growing market.

How Zoetis is quietly building its presence in animal diagnostics

On August 8, Zoetis bought Scandinavian Micro Biodevices, a tiny 35-person company that makes “lab-on-a-chip” diagnostics that veterinarians can use in their offices when examining dogs and cats. The move was part of a larger initiative by Zoetis to boost its stature in the booming market for animal diagnostics.