Keyword: WPP Health & Wellness
The estimated $1 billion media account for GlaxoSmithKline Consumer Healthcare is in play again.
Apple's latest move into EHRs may be its biggest healthcare play yet—and it could help pharma companies open direct channels to consumers.
WPP’s latest investment is all about patients. WPP Health & Wellness has partnered with The Mighty, an online community for patients and caregivers.
In a Sanofi ad agency rejig, the WPP Group joins Publicis and Havas as creative and media agencies across the company's business units.
Cannes means creativity in the advertising world, but pharma is still sitting on the sidelines.
What did Lions Health festivalgoers take home? Concrete ideas—such as the winning campaigns—but also that nebulous feeling we call “inspiration.”
The Lions Health festival is one conversation after another, with many more of them on social media. Subjects? GSK, PhRMA, Pfizer and Astro Mike.
Ogvily CommonHealth’s second EHR summit last week talked market growth, case studies and implementation advice.