Keyword: WPP Health & Wellness
China is already floating in an ocean of data, and the sea level rises every day. But these are uncharted waters—and that’s an opportunity for pharma.
WPP plans to integrate three well-known health agencies into health practices at three of its core agency groups.
New research found differences between male and female healthcare providers, especially when it comes how they consume pharma information.
The estimated $1 billion media account for GlaxoSmithKline Consumer Healthcare is in play again.
Apple's latest move into EHRs may be its biggest healthcare play yet—and it could help pharma companies open direct channels to consumers.
WPP’s latest investment is all about patients. WPP Health & Wellness has partnered with The Mighty, an online community for patients and caregivers.
In a Sanofi ad agency rejig, the WPP Group joins Publicis and Havas as creative and media agencies across the company's business units.
Cannes means creativity in the advertising world, but pharma is still sitting on the sidelines.
What did Lions Health festivalgoers take home? Concrete ideas—such as the winning campaigns—but also that nebulous feeling we call “inspiration.”
The Lions Health festival is one conversation after another, with many more of them on social media. Subjects? GSK, PhRMA, Pfizer and Astro Mike.