Keyword: Publicis Healthcare
In October, Publicis put some businesses up for sale. Now, those businesses are back with a new look—and some new backing, too.
Cannes Lions Health last week named the two jury chiefs set to oversee advertising awards in health & wellness and pharma.
Publicis Groupe is looking to sell its healthcare sales organization Publicis Health Solutions, which handles contract sales reps and call centers.
Healthcare agencies and drugmakers are honing their payer-marketing strategies, driven by the shift in prescribing power from doctors to payers.
Publicis Health last week folded agency Publicis LifeBrands Medicus into Saatchi & Saatchi Wellness in a bid to create the next iteration of healthcare agencies.
In a Sanofi ad agency rejig, the WPP Group joins Publicis and Havas as creative and media agencies across the company's business units.
Cannes means creativity in the advertising world, but pharma is still sitting on the sidelines.
What did Lions Health festivalgoers take home? Concrete ideas—such as the winning campaigns—but also that nebulous feeling we call “inspiration.”
Ogilvy CommonHealth pharma and healthcare agency is being absorbed into the new WPP Health & Wellness.
After a year of rapid growth, including business wins from GSK, Bayer and Gilead, McCann Health has scooped Geline Midouin from digital agency 360i to serve as its first-ever global chief talent officer.