Keyword: Klick Health

Pharma entries for Cannes Lions Health honors are at a record low, but a bigger-than-ever group of drugmakers made the short list.

Sanofi's quick response tweet to Ambien-blaming Roseanne Barr set a social media example for the pharma industry.

While consumers are all abuzz about the Facebook data scandal, pharma companies don't need to scramble. Just keep an eye open.

Klick Health will host former First Lady Michelle Obama, along with a lineup of health industry, research and tech professionals in New York City.

The door to Snapchat—and its millennial and Gen Z audiences—may open a bit wider for pharma if rumors about unskippable video ads prove true.

Pharma marketers aren't limiting their emotional messaging to consumers. These days, they're trying to tap doctors' empathy and compassion, too.

Every year, Klick Health creates a clever push-the-creative-envelope holiday digital greeting for its family, friends and clients. This year’s video is its best showing yet.

No one travels to an industry gathering without expectations, but at the Cannes Lions Health Festival, attendees set some pretty lofty goals.

As Lions Health wound down, the message was that ads aren’t enough. Agencies have to work with pharma to improve patient care.

The Lions Health festival is one conversation after another, with many more of them on social media. Subjects? GSK, PhRMA, Pfizer and Astro Mike.