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Farxiga
Marketing
Diabetes, weight loss TV spending climbs amid wrestle for share
Drugmakers are bringing the diabetes and weight loss fight to the airwaves, with MediaRadar finding six leading brands ramped up TV spending by 46%.
Nick Paul Taylor
Mar 27, 2024 6:56am
AZ set for courtroom showdown over IRA negotiations
Jan 30, 2024 4:51pm
BMS, China reimbursement update, CAR-T hold—Fierce Pharma Asia
Dec 15, 2023 5:15am
Lilly, Boehringer's Jardiance gets CKD approval to challenge AZ
Sep 22, 2023 10:05am
AZ's Dobber talks SGTL2, GLP-1 clash in heart failure
Aug 29, 2023 1:30pm
At ESC, AstraZeneca shows Farxiga's benefits across indications
Aug 28, 2023 10:10am