In Purina v. Blue Buffalo, how far will manufacturers go?

A Bloomberg editor takes to the halls of dog food producer Blue Buffalo in Wilton, CT, to find out if the company is "built on lies," as alleged by the company's archnemesis, Purina. With the two companies still embroiled in a months-long bitter legal battle over false advertising, commercial disparagement and unjust enrichment, journalist Paul Barrett illuminates Buffalo's rise in the industry as an unlikely underdog. And ultimately, he said, the litigation sheds lights on its CEO, Bill Bishop, as a resilient success. Article