In Purina v. Blue Buffalo, how far will manufacturers go?

A Bloomberg editor takes to the halls of dog food producer Blue Buffalo in Wilton, CT, to find out if the company is "built on lies," as alleged by the company's archnemesis, Purina. With the two companies still embroiled in a months-long bitter legal battle over false advertising, commercial disparagement and unjust enrichment, journalist Paul Barrett illuminates Buffalo's rise in the industry as an unlikely underdog. And ultimately, he said, the litigation sheds lights on its CEO, Bill Bishop, as a resilient success. Article

Suggested Articles

Payers are now holding up Spark's $850,000 gene therapy as an example of how innovative drug developers can help payers afford pricey new treatments.

Bayer’s pharma products have been growing lickety-split, and its 2016 numbers show just how—and how much. But with the big Monsanto merger top of mind at Bayer…

After two years of implementing an across-the-board efficiency plan, fine-tuning its product portfolio and getting manufacturing up to speed on Apoquel, animal…