EngagedMedia: a patient-first approach to engagement and adherence

Sponsored by: Engaged Media

At this year’s Digital Pharma East conference, we caught up with Hoss Sooudi, general manager of EngagedMedia. He shared what he sees as some of the biggest challenges in patient engagement today and how pharma marketers are addressing them through use of intelligent, data-driven mobile messaging campaigns that offer value to both patients and the brands that serve them.