Beth Snyder Bulik

Sanofi, which has long been pushing digital integrated diabetes efforts, updated its progress and outlined its ambitions for connected tech.

This year, for the first time, more than half of people with HIV in the U.S. will be older than 50. And Gilead Sciences wants to address their needs.

Boston ad agency Hill Holliday has created a health-specific branded agency within itself with the launch of Hill Holliday Health.

The inflatable stolen colon is back in triplicate thanks to Salix Pharmaceutical employees.

Patients’ faces will light up Boston City Hall Thursday night as part of one Boston agency’s annual Rare Disease Day campaign.

Takeda’s partnership with Microsoft and Eurodis to take on rare disease delivered initial results this week with a road map to shorten the time to diagnosis.

Pharmacy benefit managers face an upheaval if HHS knocks aside drug rebates as proposed, so they're pushing back with new ads targeting lawmakers.

Pharma brand valuation is on the rise in U.S. and around the world with a yearly jump of more than 11%, according Brand Finance’s annual study.

In Boehringer Ingelheim’s first branded TV ad for its idiopathic pulmonary fibrosis treatment Ofev, the spotlight is not on the patient, but on a loved one.

Bayer addressed myths about intrauterine devices in its first-ever new dual-product ad campaign for Mirena and Kyleena.