Beth Snyder Bulik

When Lina Shields became Lilly's chief media officer, the U.S. ran the same media plan it had launched more than a decade before. That wouldn't do.

Merck celebrates the fifth anniversary of immunotherapy Keytruda this month. And central to its success has been the patient support program Key+You.

Rare diseases can be difficult for kids to understand. And that’s why Alnylam Pharmaceuticals created the “PH1 of a Kind” campaign.

J&J enlisted British celebrity home stylist Laurence Llewelyn-Bowen to raise awareness of blood cancer and its symptoms this month.

Sanofi joins the digital therapeutics market Tuesday with a proposed app to improve mental health in patients with multiple sclerosis.

AbbVie isn't likely to give up its top spot soon when it comes to pharma TV ad spending, and now there's a repeat spender in the No. 2 spot, too.

Pharma customer service reps can’t just Google the answers to doctor questions about their company's drugs. But now, at Biogen, they can.

Gilead Sciences' new HIV funding effort looks to grant an initial $2 million to groups that help transgender people.

UCB has launched a new digital campaign featuring its own employees’ diverse experiences as patients, caregivers and researchers.

ViiV Healthcare’s award-winning theatrical performance about the real-life experiences of black gay men living with HIV debuts in New York this week.