Beth Snyder Bulik

Trial lawyer "bad drug" TV ads need better regulation, a new coalition of national patient and physician advocacy groups says.

Boehringer has teamed up for a second year with the Bonnie J. Addario Lung Cancer Foundation to bring holiday cheer directly to lung cancer patients.

​​​​​​​AbbVie is pushing its time-to-cure advantage in new ads for hepatitis C treatment Mavyret that emphasize a cure “in only 8 weeks.”

Joining the list of top 10 pharma TV spenders were a group of new brands including Aimovig, Mavyret and Truvada.

With an FDA safety review in the rearview mirror, Acadia is back to business on Nuplazid—and launching its first branded ad campaign to boot.

Merz Americas hopes to grab cosmetic injection share with two new ad campaigns that push awareness of options other than market leader Botox.

Klick Health debuts its annual holiday video with an imaginary launch of a new agency called Klickmas, the world’s first all-Christmas agency.

Cannes Lions Health last week named the two jury chiefs set to oversee advertising awards in health & wellness and pharma.

Amazon may be pushing for retail sales via EHRs, but it's just one move in its bigger strategic play around data and patients' electronic health records.

Sanofi's new partnership with Mount Sinai Health System and advanced analytics firm Sema4 will create a digital asthma laboratory.