'Bad drug' lawsuit ads need regulation, coalition says by Beth Snyder Bulik Monday, December 17, 2018 Trial lawyer "bad drug" TV ads need better regulation, a new coalition of national patient and physician advocacy groups says.
Boehringer delivers holiday hope to lung cancer patients by Beth Snyder Bulik Monday, December 17, 2018 Boehringer has teamed up for a second year with the Bonnie J. Addario Lung Cancer Foundation to bring holiday cheer directly to lung cancer patients.
AbbVie's latest hep C ads highlight Mavyret's time-to-cure edge by Beth Snyder Bulik Wednesday, December 12, 2018 AbbVie is pushing its time-to-cure advantage in new ads for hepatitis C treatment Mavyret that emphasize a cure “in only 8 weeks.”
Newcomers hit pharma's top TV spenders list for November by Beth Snyder Bulik Wednesday, December 12, 2018 Joining the list of top 10 pharma TV spenders were a group of new brands including Aimovig, Mavyret and Truvada.
Acadia rolls first TV ads for Parkinson's psychosis drug Nuplazid by Beth Snyder Bulik Wednesday, December 12, 2018 With an FDA safety review in the rearview mirror, Acadia is back to business on Nuplazid—and launching its first branded ad campaign to boot.
Merz launches awareness and branded Xeomin efforts by Beth Snyder Bulik Monday, December 10, 2018 Merz Americas hopes to grab cosmetic injection share with two new ad campaigns that push awareness of options other than market leader Botox.
Klick's annual holiday video imagines 24/7 Christmas agency by Beth Snyder Bulik Monday, December 10, 2018 Klick Health debuts its annual holiday video with an imaginary launch of a new agency called Klickmas, the world’s first all-Christmas agency.
Lions Health taps jury heads for health & wellness, pharma awards by Beth Snyder Bulik Monday, December 10, 2018 Cannes Lions Health last week named the two jury chiefs set to oversee advertising awards in health & wellness and pharma.
Amazon takes page from pharma's EHR playbook by Beth Snyder Bulik Wednesday, December 5, 2018 Amazon may be pushing for retail sales via EHRs, but it's just one move in its bigger strategic play around data and patients' electronic health records.
Sanofi inks research deal to create digital asthma lab by Beth Snyder Bulik Wednesday, December 5, 2018 Sanofi's new partnership with Mount Sinai Health System and advanced analytics firm Sema4 will create a digital asthma laboratory.