Beth Snyder Bulik

DBV Technologies rolled out a peanut allergy awareness campaign with actress Tia Mowry after filing for FDA approval of its Viaskin Peanut patch.

Sandoz is prepping its second hackathon, this time at SXSW, scouting ideas that use digital tech to tackle a local health problem.

Big pharma’s reputation may be improving when it comes to corporate responsibility, with Novo Nordisk at No. 5 in Reputation Institute's annual study.

The latest admonishment from the FDA's promo police is an unusual one. In it, the agency scolds an Eisai sales rep accused of misleading HCPs.

Novo Nordisk and Sanofi deliver the best online experiences for Type 2 diabetes patients, according to new research from DRG Digital.

New research found differences between male and female healthcare providers, especially when it comes how they consume pharma information.

WPP plans to integrate three well-known health agencies into health practices at three of its core agency groups.

With a new drug up for FDA approval, Jazz is gets a jump on the launch by boosting awareness of excessive sleepiness that can come with sleep apnea.

Publicis Groupe is looking to sell its healthcare sales organization Publicis Health Solutions, which handles contract sales reps and call centers.

The first ad campaign for Novartis and Amgen's migraine drug Aimovig celebrates life’s ups and downs, and says that migraine sufferers should be there for all of it.