One Show brings back health and pharma ad awards to its lineup by Beth Snyder Bulik Wednesday, January 24, 2018 Pharma is back in the One Show creative advertising awards lineup. The awards show has added the Health, Wellness & Pharmaceutical category for 2018.
Personalized drugs demand hyperpersonalized marketing: agency by Beth Snyder Bulik Monday, January 22, 2018 The hyperpersonalization trend means pharmarketers are going to use advanced data and analytics to target audiences as small as one.
GSK, Pfizer lead in new global Twitter pharma influencer ranking by Beth Snyder Bulik Monday, January 22, 2018 Tweeting to the top, GlaxoSmithKline and Pfizer tied for the No. 1 spot in the inaugural ranking of global pharma influencers by Owen Health.
Novo Nordisk teams with 'Black-ish' star on diabetes awareness by Beth Snyder Bulik Wednesday, January 17, 2018 Actor Anthony Anderson is a comedian, but when it comes to diabetes, he is a serious advocate.
AbbVie's silent IBD awareness ad sparks backlash by Beth Snyder Bulik Wednesday, January 17, 2018 One of AbbVie's latest TV ads for IBD awareness doesn't use any words, but that hasn't stopped it from creating controversy.
McCann Health hires first global digital chief by Beth Snyder Bulik Tuesday, January 16, 2018 McCann Health tapped its first global chief digital officer, highlighting an increase in digital business from pharma clients.
AbbVie, Pfizer drive 2017 pharma TV spending above 2016's tally by Beth Snyder Bulik Friday, January 12, 2018 Think you saw a lot of TV ads for drugs in 2017? That's because you did.
Allscripts snaps up competing EHR vendor Practice Fusion for $100M by Beth Snyder Bulik Wednesday, January 10, 2018 Allscripts is shelling out $100 million for head-to-head EHR Practice Fusion, adding 30,000 physician practices to its portfolio.
Eyelove, the sequel: Aniston's back with Shire dry eye campaign by Beth Snyder Bulik Wednesday, January 10, 2018 Jennifer Aniston's front and center in Shire's latest "eyelove" creative, promoting dry eye awareness with some chat about her personal faves.
Roche partners with Accenture for cancer tumor board solution by Beth Snyder Bulik Monday, January 8, 2018 Roche’s foray into personalized healthcare software for cancer patients moved forward with a recent Accenture data integration deal.