Beth Snyder Bulik

Pharma is back in the One Show creative advertising awards lineup. The awards show has added the Health, Wellness & Pharmaceutical category for 2018.

The hyperpersonalization trend means pharmarketers are going to use advanced data and analytics to target audiences as small as one.

Tweeting to the top, GlaxoSmithKline and Pfizer tied for the No. 1 spot in the inaugural ranking of global pharma influencers by Owen Health.

Actor Anthony Anderson is a comedian, but when it comes to diabetes, he is a serious advocate.

One of AbbVie's latest TV ads for IBD awareness doesn't use any words, but that hasn't stopped it from creating controversy.

McCann Health tapped its first global chief digital officer, highlighting an increase in digital business from pharma clients.

Think you saw a lot of TV ads for drugs in 2017? That's because you did.

Allscripts is shelling out $100 million for head-to-head EHR Practice Fusion, adding 30,000 physician practices to its portfolio.

Jennifer Aniston's front and center in Shire's latest "eyelove" creative, promoting dry eye awareness with some chat about her personal faves.

Roche’s foray into personalized healthcare software for cancer patients moved forward with a recent Accenture data integration deal.