Beth Snyder Bulik

Publicis Health last week folded agency Publicis LifeBrands Medicus into Saatchi & Saatchi Wellness in a bid to create the next iteration of healthcare agencies.

After a rare decline last month, AbbVie's Humira reclaimed its title as top advertised drug on TV with more than $40 million in spending.

WPP’s latest investment is all about patients. WPP Health & Wellness has partnered with The Mighty, an online community for patients and caregivers.

Astellas is debuting a new corporate branding campaign, asking, “What is the meaning of science?”

Astellas Oncology's C3 competition featured an AI-powered companion robot and a healthcare professionals’ app to facilitate diagnosis and treatment.

Peter Moffat, creator of HBO’s "The Night Of," has teamed with Regeneron, Sanofi and the National Eczema Association for atopic dermatitis awareness.

Conde Nast's Self magazine is getting some self-help—and opening up an opportunity for pharma in the process.

One Drop debuted its first TV ad with real patients and CEO Jeff Dachis, who started the company after his Type 1 diagnosis.

Sharecare, the personal healthcare platform, is ramping up—and taking brand partners in pharma with it.

Pharma companies should check out YouTube's bumper ads for quick messaging and boosting recall of coordinated longer-form video ads, says one agency.