New Zealand's Simcro to set up North American HQ in Kansas

As part of its global expansion plans, New Zealand animal drug delivery company Simcro is planting the flag for its North American operations in Lawrence, KS. 

The company, which develops injectors, nozzles and fan sprays for both large and small animals, will lease space at the Bioscience & Technology Center and will begin hiring for positions, the company said in a release. It didn't disclose the number of employees to be hired. The company's products are primarily used for production animals.

The region "has everything we need to be successful in this market, including the concentration of talent and customer base," Andrew Shepherd, president of Simcro's North American operations, said in a statement.

Simcro, based in Hamilton, New Zealand, initiated its expansion plans after The Riverside Co., a U.S. private equity firm, invested in Simcro last year. Shepard said the company chose the area to be within what is marketed as The Animal Health Corridor that stretches from Columbia, MO, to Manhattan, KS, and touts more than 300 animal health companies. 

- see the release