Topic:
Social Media
Latest Headlines
Latest Headlines
Sanofi hunts for clinical trial recruits in growing social network
Sanofi has gone online in search of patients for clinical trials, partnering with the social network PatientsLikeMe and a healthcare nonprofit to inform patients about trials and match them with appropriate studies from the French drug giant.
Merck targets docs with revamped U.K. website and healthcare apps
Merck's U.K. group has raised its level of play in an industry-wide competition for the attention of physicians as they use the Internet.
GlaxoSmithKline 'listened' to social media chatter about vaccine worries
To understand why parents balk at routine vaccinations for their kids, GlaxoSmithKline undertook a project to mine parent websites with text analytics software from an MIT spinoff. The project has led the drugmaker to reconsider how it helps physicians communicate with parents about inoculating their children.
GSK monitored parents' online vaccination discussions for 2 months
GlaxoSmithKline has been listening to parents' concerns about childhood vaccinations. Really listening. In fact, it has used big data analytics to sift through thousands of comments from Internet chat forums to try to get a better grasp of exactly what objections there are and how to best face them.
IMS Health acquires social media analytics startup Semantelli
IMS Health has purchased Semantelli, a software startup whose technology reduces the risk of social media engagement for pharma companies. Drugmakers have tiptoed in the wild realm of the social web over fears about regulatory snafus and compliance headaches. Semantelli has helped pharma companies with those worries and has been rewarded.
AstraZeneca pitches in to develop NHS social-media app
The U.K.'s struggling AstraZeneca is not only looking to media that is social to develop some kind of relationship with patients; it has gone local as well.
AstraZeneca helps NHS develop social media app for U.K. market
The U.K.'s struggling AstraZeneca is not only looking to media that is social to develop some kind of relationship with patients; it has gone local as well.
Treato scores $14.5M VC round, tackles social media analytics for pharma
The startup Treato, which has developed software to tackle the challenges of culling useful data from the deluge of social media chatter, has found $14.5 million in funding from big names in life sciences investing.
Sanofi unleashes iPhone app for heparin dosing
Sanofi's unit in Spain has unleashed a mobile app called CLX Dosis for calculating doses of its anticoagulant Clexane (enoxaparin).
Pfizer fails to block $142M Neurontin award, faces 2 more suits
Pfizer's potential liability on off-label Neurontin use just grew: A U.S. appeals court in Boston upheld a $142 million verdict in one lawsuit and reinstated two others that had been tossed out by lower courts--including a class action that could allow hundreds of health plans to pursue claims against the company
