Topic:
Sales and Marketing
Latest Headlines
Latest Headlines
AbbVie takes some heat for raising price of Niaspan after studies panned it
When studies of AbbVie's chloesterol drug Niaspan raised questions about its effectiveness, analysts suggested it would lose its blockbuster status. But in the face of falling sales, AbbVie's former parent Abbott Laboratories simply raised the price.
J&J plans 25 line extensions in next four years
Johnson & Johnson executives were touting the company's pipeline yesterday, drawing attention to the 10 new applications it expects to file in the next four years--some with blockbuster potential. But some analysts said what shouldn't be lost in the mix is that it also is planning 25 significant line extensions by 2017.
Ranbaxy said to be eyeing major cuts to sales force, mainly in U.S.
The company is considering cutting back its field force of about 14,600 by as much as one-third, the sources said.
Merck, Lilly, Pfizer top $1B doc-payments list
Drugmakers forked over more than $1 billion to doctors last year, significantly more than reported in 2011. And that's only the amounts we know about. According to a new data analysis by PharmaShine, reported in the Financial Times , that figure only includes the 12 leading drugmakers that actually disclose physician payments.
Specialty drugs to rocket upward by 67% by 2015
Drugmakers know that specialty products are where it's at these days. A recent IMS Institute report showed the U.S. drug market shrinking for the first time last year. But spending on specialty drugs posted double-digit increases. Almost 20%, according to a recent Express Scripts report, in fact.
Does pharma spend more on marketing than R&D? A numbers check
So, do drug companies really spend more money on marketing than on R&D? In the Pipeline takes a look at that contention, and the cold hard facts are these: Probably not. But it's hard to tell for sure.
GlaxoSmithKline, Ranbaxy among hardest hit in Indian price cuts
New price controls are on their way in India, and brokerage house HSBC has identified which companies are most likely to suffer from the cuts. Meanwhile, regulators are once again looking at new hurdles to foreign investment, inspired by another round of pharma dealmaking.
Australian judge kills Merck Vioxx class action settlement
A federal judge in Australia has put the kibosh on a half-million-dollar settlement over ill effects of Merck's ($MRK) painkiller Vioxx, a drug that has spawned billions of dollars in litigation.
Mined doctor-patient data gives drugmakers insight for targeted marketing
The recent layoffs of hundreds of drug sales reps mean there are fewer people in the field calling on doctors to see what they are prescribing. But they don't have to--drugmakers have found new tools that actually can tell them more about doctors' prescribing patterns than the physicians even know themselves.
EMA says Bayer's Diane-35 has more benefit than risk
France drug regulator in January yanked Bayer's contraceptive Diane-35 off the market and insisted the European Medicines Agency investigate its off-label use as an acne treatment and its risks of blood clots. The EMA has done that and has come down in support of the drug, even for the off-label use.
