Topic:

Sales and Marketing

Latest Headlines

Latest Headlines

Analyst: Vivus generic threats a positive for obesity market

No drugmaker wants a generic challenger for a product it relies on--and certainly not two generics challengers. But in the case of Vivus, which has sued Actavis and now Teva over patent infringement for weight-loss drug Qsymia, the generic interest could be an "incremental positive," one analyst believes.

Gilead's hep C drugs make it king of the hill in U.S. drug sales

The U.S. drug market is the largest in the world and just about every drugmaker wants the biggest piece of it that it can get. For 2014 that honor goes to biotech Gilead Sciences, whose hep C drugs vaulted it to the top, according to  PMLiVE  based on sales info from GlobalData.

Currency hurts, Olysio plummets, but J&J pharma growth carries on

Johnson & Johnson revealed that its hepatitis C drug Olysio succumbed to U.S. competition. With Gilead Sciences' two-in-one pill Harvoni and AbbVie's Viekira Pak now on the scene, the J&J drug saw sales drop by two-thirds--and it was one of J&J's biggest pharma-growth drivers last year.

With U.S. sales suffering, GSK plots changes to quota-free pay model

GlaxoSmithKline's controversial overhaul of sales-rep compensation is due for some tweaks. After replacing its North American president earlier this year, the company has decided to revisit its so-called Patient First sales model, which pegs incentive pay to broad sales and performance goals rather than individual quotas.

Vertex's Kalydeco combo could run payers $10M-plus per life, PBM figures

Sky-high drug prices have been causing their fair share of consternation among payers lately, and industry watchers have suspected for a while now that Vertex will stir the pot when its new cystic fibrosis combo--expected to win FDA approval later this year--hits the market. But just how much will payers need to shell out for the new med over time? Prime Therapeutics has some ideas.

Vermont governor demands price cut for Amphastar's overdose antidote

Another state official has jumped on the Amphastar-bashing bandwagon. At a news conference Wednesday, Vermont Gov. Peter Shumlin called out Amphastar for boosting the price of its opioid antidote naloxone 62% over the course of a month.

Actavis, Ironwood mount second DTC push for GI med Linzess

With Actavis and Ironwood's first DTC campaign for GI med Linzess, the goal was to help patients identify irritable bowel syndrome with constipation and chronic idiopathic constipation by clearly communicating the symptoms. Now that the team is back with its sophomore DTC effort, the goal is to encourage patients to find a solution to their problems. A branded, prescription solution.

Mid-cap biotech beats most of the big dogs with 21.9% revenue growth

Who says bigger is better? According to a new report, mid-cap biotech companies are doing pretty well for themselves, thank you very much.

Novo's Tresiba news injects uncertainty in insulin market, particularly for Sanofi

Novo Nordisk says the FDA has accepted its reapplication of its long-acting insulin Tresiba, setting it up for an October decision and a launch yet this year if approved this time around. Execs at Sanofi will certainly be watching the calendar just as closely given that a Tresiba launch will complicate the French drugmaker's efforts to its new long-acting insulin Toujeo established as the clear successor to aging Lantus.

No real rationale for rising cancer drug prices, JAMA researchers conclude

A recent analysis by National Institutes of Health researchers found that cancer drug prices aren't exactly linked to drug results. In fact, the study concludes, drugmakers are simply charging "what the market will bear."