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pharma sales reps
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Survey finds 80% of HCPs mistrust pharma's digital content
Consultants are skeptical of pharma content because of doubts about the cherry-picking of data and other concerns.
Nick Paul Taylor
Sep 28, 2023 7:25am
Digital content linked to 2.5 times boost to new patient starts
Apr 11, 2023 8:45am
Doctor survey shows pullback from in-person rep meetings
Mar 29, 2023 7:45am
Pharma marketers: Keep your cancer HCP messaging short and sweet
Nov 9, 2022 9:00am
Have video calls killed the in-person drug-rep meeting?
Jul 21, 2022 10:45am
A former Novartis sales rep is contesting her termination
Jul 15, 2022 9:07am