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 <title>Plan B</title>
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 <title>FDA mulls behind-the-counter drug sales</title>
 <link>http://www.fiercepharma.com/story/fda-mulls-behind-counter-drug-sales/2007-10-04?utm_medium=rss&amp;utm_source=rss&amp;cmp-id=OTC-RSS-FP0</link>
 <description>&lt;p&gt;
Once, the gap between prescription drugs and over-the-counter sales was a wide No Man&#039;s Land where few products roamed. Now, the FDA may settle more medications in this country, known as behind-the-counter (BTC) sales, in part to improve access for the uninsured. 
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&lt;p&gt;
The agency is seeking public comment on the potential move, which would allow patients to buy certain remedies after consultation with a pharmacist. Though the FDA won&#039;t cite specific meds that might be included, experts cite &lt;a href=&quot;http://www.fiercebiotech.com/story/fda-clears-plan-b-ending-fda-confirmation-fight/2006-08-24&quot;&gt;birth control pills&lt;/a&gt; and &lt;a href=&quot;http://www.fiercepharma.com/story/switching-generic-statins-not-so-healthy/2007-09-05&quot;&gt;cholesterol-lowering remedies&lt;/a&gt; as possibilities. 
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&lt;p&gt;
- see the &lt;em&gt;AP&lt;/em&gt; &lt;a href=&quot;http://ap.google.com/article/ALeqM5hkmyWJ-O0dNhv0KuWfy6LpP1WyDQD8S208N00&quot;&gt;article&lt;/a&gt;
&lt;/p&gt;
&lt;p&gt;
&lt;strong&gt;Related Articles:&lt;br /&gt;
&lt;/strong&gt;House overhauls, passes PDUFA. &lt;a href=&quot;http://www.fiercepharma.com/story/house-overhauls-passes-pdufa/2007-09-20?utm_medium=nl&amp;amp;utm_source=internal&quot;&gt;Report&lt;/a&gt;&lt;br /&gt;
FDA clears Plan B, ending FDA confirmation fight. &lt;a href=&quot;http://www.fiercebiotech.com/story/fda-clears-plan-b-ending-fda-confirmation-fight/2006-08-24&quot;&gt;Report&lt;/a&gt;
&lt;/p&gt;
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 <comments>http://www.fiercepharma.com/story/fda-mulls-behind-counter-drug-sales/2007-10-04#comments</comments>
 <category domain="http://www.fiercepharma.com/tags/fda">FDA</category>
 <category domain="http://www.fiercepharma.com/tags/fda-news">FDA news</category>
 <category domain="http://www.fiercepharma.com/tags/fda-regulation">FDA regulation</category>
 <category domain="http://www.fiercepharma.com/tags/pdufa">PDUFA</category>
 <category domain="http://www.fiercepharma.com/tags/plan-b">Plan B</category>
 <pubDate>Thu, 04 Oct 2007 06:59:57 -0400</pubDate>
 <dc:creator />
 <guid isPermaLink="false">7904 at http://www.fiercepharma.com</guid>
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<item>
 <title>After controversy, Plan B sales strong</title>
 <link>http://www.fiercepharma.com/story/after-controversy-plan-b-sales-strong/2007-08-23?utm_medium=rss&amp;utm_source=rss&amp;cmp-id=OTC-RSS-FP0</link>
 <description>&lt;p&gt;
Like Madonna, the Plan B has faced its share of controversy. Like Hilary Clinton, it&#039;s attracted more than its share of political sniping. Like both, it&#039;s risen undeterred. Since Plan B was approved for over-the-counter administration last August, sales of the pill have skyrocketed to $80 million for 2007, double the 2006 figure and eight times greater than 2004&#039;s. Its manufacturer, Barr Pharmaceuticals, says it&#039;s pleased. 
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&lt;p&gt;
Perhaps Barr &lt;a href=&quot;http://www.fiercebiotech.com/story/barr-takes-cautious-approach-in-marketing-plan-b/2006-08-25&quot;&gt;fears&lt;/a&gt; that crowing too loudly about the pill&#039;s sales growth will only intensify critics&#039; attempts to overturn &lt;a href=&quot;http://www.fiercebiotech.com/story/fda-clears-way-for-plan-b-to-go-otc/2006-08-09&quot;&gt;the ruling that legalized OTC sales&lt;/a&gt; to customers at least 18 years old. A coalition of conservative groups have filed suit against the FDA to do just that. But advocacy groups are just as active, and they want everyone to be able to buy Plan B, regardless of age.
&lt;/p&gt;
&lt;p&gt;
- read the &lt;a href=&quot;http://www.washingtonpost.com/wp-dyn/content/article/2007/08/22/AR2007082201593.html?hpid=sec-health&quot;&gt;report&lt;/a&gt; from &lt;em&gt;The Washington Post&lt;/em&gt;
&lt;/p&gt;
&lt;p&gt;
&lt;strong&gt;Related Articles:&lt;br /&gt;
&lt;/strong&gt;Barr takes cautious approach in marketing Plan B. &lt;a href=&quot;http://www.fiercebiotech.com/story/barr-takes-cautious-approach-in-marketing-plan-b/2006-08-25&quot;&gt;Report&lt;/a&gt;&lt;br /&gt;
FDA clears Plan B, ending FDA confirmation fight. &lt;a href=&quot;http://www.fiercebiotech.com/story/fda-clears-plan-b-ending-fda-confirmation-fight/2006-08-24&quot;&gt;Report&lt;/a&gt;&lt;br /&gt;
FDA clears way for Plan B to go OTC. &lt;a href=&quot;http://www.fiercebiotech.com/story/fda-clears-way-for-plan-b-to-go-otc/2006-08-09&quot;&gt;Report&lt;/a&gt;
&lt;/p&gt;
</description>
 <comments>http://www.fiercepharma.com/story/after-controversy-plan-b-sales-strong/2007-08-23#comments</comments>
 <category domain="http://www.fiercepharma.com/tags/barr-pharmaceuticals">Barr Pharmaceuticals</category>
 <category domain="http://www.fiercepharma.com/tags/controversy">Controversy</category>
 <category domain="http://www.fiercepharma.com/tags/fda">FDA</category>
 <category domain="http://www.fiercepharma.com/tags/otc">OTC</category>
 <category domain="http://www.fiercepharma.com/tags/plan-b">Plan B</category>
 <category domain="http://www.fiercepharma.com/tags/pharmaceutical-sales-and-marketing">Sales and marketing</category>
 <pubDate>Thu, 23 Aug 2007 06:59:55 -0400</pubDate>
 <dc:creator />
 <guid isPermaLink="false">7693 at http://www.fiercepharma.com</guid>
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