Tag:
iPad
Latest Headlines
Latest Headlines
Pfizer brings Lipitor brand to mobile app stores
Pfizer has decided to boost the profile of Lipitor in the digital realm, partnering with EatingWell magazine on a Lipitor-branded mobile app that includes 200 heart-healthy recipes that complement treatment with Pfizer's pill.
Illumina to open app store for genomics, releases iPad app
Illumina has ripped a page from Apple's playbook and begun development of an app store for genomics software.
Pharma's iPad attraction marks tech adoption shift
Pharma companies are buying the popular tablets by the thousands, doling them out to sales reps and executives alike.
Apple emerges as 'dominant' life sciences IT player
Apple is reaping the rewards of the popularity of its technology among life sciences companies, according to a new survey.
Sanofi launches iPhone glucose monitor, diabetes coaching
Sanofi seems to be listening to the woe-is-pharma's-business-model talk from industry experts.
10 mobile apps in Life Sciences
By Jennifer Levin Let's face it, drug developers could use the efficiency that mobile apps promise. With many big market opportunities across the life sciences industry, many firms have either
Pharma bosses love iPads, but some reps are skeptical
More and more drugmakers are turning to iPads as sales tools. In fact, pharma companies are so jazzed about adopting the electronic tablets that they're stockpiling iPads before they've even bought
Lighter on sales reps, Big Pharma goes digital
Assembly line workers may be replaced with robots. But to replace their sales reps, pharma companies are using iPads and websites instead. As the Wall Street Journal reports, companies that laid off
Novartis CEO: iPad saves time, keeps reps honest
The iPad is being promoted by Novartis CEO Joe Jimenez as a technological miracle drug that will allow sales reps to pitch to tens of thousands customers each year, save hundreds of hours, keep them
Should pharma harness social media for R&D?
When pharma folks talk about social networking, it's usually in a marketing or public relations context. Using Twitter to generate traffic to a disease-awareness website or to report news about a new
