Tag:
generic competition
Latest Headlines
Latest Headlines
Gloom for the pharma industry, yes. Doom? No
AstraZeneca's ( $AZN ) layoffs announcement yesterday touched off more than its share of hand-wringing. It may be a straw-that-broke-the-camel's-back case; this shedding of 7,300 jobs follows a spate
Pfizer, Lilly earnings drop on new generic rivals
Pfizer ( $PFE ) and Eli Lilly ( $LLY ) are continuing the downward-sloping earnings trend that's dominated Big Pharma's fourth-quarter reports. Pfizer saw profits drop by half, while Lilly's earnings
Lipitor brand loses ground as generics take hold
Pfizer ( $PFE ) faces another stumbling block on its Lipitor obstacle course. As The Wall Street Journal reports, Express Scripts ( $ESRX ) is moving the cholesterol drug to a less-favorable spot on its
Watson, Amphastar launch Lovenox copy on court ruling
Momenta Pharmaceuticals ( $MNTA ) has lost its exclusive hold on the generic Lovenox market--at least temporarily. Amphastar , which has been developing its own version of the Sanofi ( $SNY )
Numbers hint that Pfizer's Lipitor strategy may work
The latest figures on Lipitor sales suggest that Pfizer's ( $PFE ) aggressive sales strategies might—just might—be working. As The Associated Press reports, new IMS Health numbers show
Pfizer's Lipitor promos won't keep share up, Watson CEO says
Pfizer ( $PFE ) continues to roll out the big guns to protect its Lipitor market share, but at least one rival drugmaker says those efforts won't pay off as well as the company hopes. Watson
Generics slash Pfizer's Lipitor sales
Competition has hit Pfizer's ( $PFE ) blockbuster Lipitor , and hit it hard. Sales of the cholesterol drug dropped by half barely a week after it started facing generic competition in the U.S.,
Senators, Watson chief question Pfizer's Lipitor deals
Congress is casting a skeptical eye on Pfizer's ( $PFE ) bending-over-backwards effort to retain customers for Lipitor . Now that the cholesterol drug has generic rivals, Pfizer is offering discounts to
At long last, Ranbaxy gets OK on Lipitor copy
It came at the 11th hour, but it did come: Ranbaxy got FDA approval for its copy of Lipitor . The Indian company has now launched the drug, much to the relief, no doubt, of its majority owner, Daiichi
Pfizer plans direct-to-consumer Lipitor sales
Lately, almost every day we've heard of a new Pfizer ( $PFE ) strategy for hanging on to Lipitor sales after the drug faces generic competition. Discounts, co-pay cards, rebates, conversion to OTC--the
