Surprise! It's a DTC campaign for Sanofi and MannKind's Afrezza

There's been lots of hullabaloo surrounding Sanofi ($SNY) and MannKind's ($MNKD) launch of inhaled insulin Afrezza, but for the arrival of the pair's first DTC campaign? Not so much. The companies recently embarked on a low-key rollout of "Surprise, It's Insulin," which so far only appears online and in limited print ads. More from FiercePharmaMarketing