Free Newsletter
| Get the pharma industry's daily monitor, with a special focus on pharmaceutical company news and the market development of FDA approved products. Sign up for free today! |
SPOTLIGHT: Congress wants more on Jarvik
A Congressional committee is seeking info from advertising firms about Dr. Robert Jarvik's appearance in TV commercials for Pfizer's Lipitor. The panel has been probing pharma marketing, and it's seized on Jarvik--who doesn't practice medicine--as a poster boy for what it calls "deceptive tactics." Report
Be the first to comment
More stories about Pfizer
Comments
Post new comment
Paid Research Reports
- RNA therapy: the next big thing after monoclonal antibodies?
- Biotech M&A Strategies: Deal assessments, trends and future prospects
- The Dermatology Market Outlook to 2013: Competitive landscape, pipeline analysis and growth opportunities
- Pipeline Insight: Cancer Overview - Breast, Gynecological, Genitourinary - Diverse drugs approaching the market for many tumor t
- Sales Force Effectiveness
- Forecast Model: Antidyslipidemics - Genericization and negative trial data drive market shrinkage
