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| Eric Stonestreet |
Pharma-watchers may be very familiar with immuno-oncology, what with two hot new cancer drugs already making waves and plenty of others still in the pipeline following behind them. But the average American doesn't necessarily know what the term means--or why it's important. Bristol-Myers Squibb's ($BMY) solution? Bring on "Modern Family" star Eric Stonestreet to front a new campaign that helps explain just that. More from FiercePharmaMarketing