Merck recruits ex-Law & Order star to educate diabetes patients

S. Epatha Merkerson--Courtesy of Merck

Merck ($MRK) is launching a diabetes education campaign, and it's taking a lead from some of its Big Pharma peers. Following in the footsteps of companies that have enlisted celebrities as diabetes spokespeople--Novo Nordisk ($NVO), for one, memorably signed on Paula Deen to help promote Victoza--the New Jersey-based pharma has recruited actress S. Epatha Merkerson to help it talk to patients about blood sugar control. More from FiercePharmaMarketing