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Related Topics >> Drug Marketing | Vioxx | Merck | rofecoxib | Harold Sox

Merck marketing role in Vioxx study

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In a seemingly shifty move back in 1999, Merck apparently provided financial incentives to 600 physicians to recruit patients into a study called ADVANTAGE, that the company then said aimed to determine if Vioxx users had fewer stomach complaints than patients on other pain medications.

In fact, marketers at Merck likely developed the study with an entirely different purpose.

After reviewing about a million documents in preparation for upcoming Vioxx lawsuits, physicians found several internal company memos saying that the real aim of the study was to get as many docs and patients as possible in the habit of taking the drug just in time for its launch.

An article printed in the Annals of Internal Medicine today said that, "Documentary evidence shows that ADVANTAGE is an example of marketing framed as science. The documents indicate that ADVANTAGE was a seeding trial developed by Merck's marketing division to promote prescription of Vioxx (rofecoxib) when it became available on the market in 1999."

While this isn't the first time we've heard of such drug company scientific seeding, it is the first proven case, according to the reputable peer-reviewed journal. Journal editor Harold Sox added that Merck did not inform the journal of the true purpose of the study. 

Obviously, such practices put patients at undue risk and raise serious ethical concerns.

A Merck spokesperson is claiming that any marketing use of the data was an afterthought, and that "the ADVANTAGE study was primarily a scientific study." However, the discovered documents make it quite clear that the pharma company's marketing division designed the study, collected the data and performed the data analysis. To top it off, top Merck execs later nominated ADVANTAGE for an internal marketing award.

--read the Annals of Internal Medicine article
--get the story at the Wall Street Journal
--see the Pharmalot blog post

Related Articles:
Merck agrees to $58M settlement on Vioxx ads
Merck wins the 'silver' for worst news week
Grand jury probes Vioxx marketing
Reports suggest that Merck downplayed Vioxx risks


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More stories about Drug Marketing   Vioxx   Merck   rofecoxib   Harold Sox  

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Thought you might be interested in this open letter from Jonathan Edelman, M.D. of Merck Research Labs:

Jonathan M. Edelman, M.D.
Executive Director, Global Center for Scientific Affairs
Merck Research Laboratories
August 18, 2008

An Open Letter to the Editors of The Annals of Internal Medicine

In this open letter to the editors of The Annals of Internal Medicine, Merck would like to put in perspective the latest article by four authors who served as paid consultants to plaintiffs' lawyers in the VIOXX litigation against Merck. We are troubled by the biased article, which contains numerous inaccuracies, and wonder about the motivation behind this attack on Merck's scientific excellence and integrity.

It is unfortunate that the authors and journal editors chose not to contact Merck before finalizing these publications. Had any of these individuals contacted Merck, factual errors could have been avoided.

The ADVANTAGE clinical trial was designed, conducted, analyzed, interpreted and published by the scientific department of Merck's U.S. Human Health (USHH) organization, Clinical Development (CDP), in conjunction with participating investigators. CDP was part of the Medical and Scientific Affairs department of USHH and was separate from the marketing department within USHH.

In the article, the authors erroneously claim that the objectives of the ADVANTAGE study were not scientific, and base this spurious conclusion on their review of a limited selection of documents produced in the VIOXX litigation. The authors appear to purposely fail to distinguish between the various departments of Merck's USHH organization, including its scientific research and marketing departments.

There's no doubt that the ADVANTAGE clinical trial had a legitimate scientific purpose. That purpose was to assess the gastrointestinal tolerability of VIOXX compared to naproxen – a commonly used arthritis medicine with known tolerability problems – in the treatment of patients with osteoarthritis in a primary care setting, and for the first time allowed patients taking concomitant aspirin to participate.

ADVANTAGE was a double-blind, randomized, controlled clinical trial with a legitimate scientific purpose designed to answer previously unanswered questions about the use of VIOXX in osteoarthritis in a primary care setting. It was not a seeding study.

The study assessed GI tolerability by seeing whether VIOXX or naproxen, at the highest approved doses for long-term treatment of osteoarthritis, caused fewer adverse events like abdominal pain, epigastric discomfort, diarrhea, heartburn, nausea, and dyspepsia.

ADVANTAGE was important because although the earlier VIOXX clinical trial program provided extensive data on efficacy and safety, it did not include naproxen as a comparison medication, and did not conduct research in the primary care setting, where patients with osteoarthritis would likely be seen by physicians who would consider VIOXX as a treatment option.

In addition, ADVANTAGE was the first study of VIOXX conducted by Merck that allowed the concomitant use of aspirin by patients participating in the trial. Indeed, the very journal that published the article that is the subject of this letter previously published the results of the ADVANTAGE study back in 2003, and at the time acknowledged that physicians would be interested in the type of results ADVANTAGE produced.

In the end, ADVANTAGE showed a different gastrointestinal profile between VIOXX and naproxen that was unaffected by concomitant use of aspirin. This was an important medical result for physicians. In addition to measuring the GI tolerability of VIOXX, investigators also monitored patients for adverse events, which were required to be submitted to the FDA. Therefore, in ADVANTAGE, Merck was further evaluating any potential risks of VIOXX.

It is important to emphasize that ADVANTAGE met all the Merck requirements for clinical research. All studies sponsored by Merck must have a protocol that describes the scientific, administrative, and regulatory aspects of the study in a manner that is consistent with currently accepted scientific methodology, FDA’s Good Clinical Practice guidance and worldwide regulatory requirements.

We also want to underscore that the scientific purpose of ADVANTAGE was properly disclosed to physicians-investigators, participants, and institutional review boards, and Merck's business interests were clearly understood. As is always the case, a scientifically sound and properly conducted study that further demonstrates the benefits of a drug would have a favorable impact on patients with debilitating arthritis, doctors searching for ways to treat their pain, and the pharmaceutical company that produced the drug. Such studies also further our understanding of the drug’s potential risk.

Merck firmly believes there is great value in understanding questions physicians want answered and in conducting rigorous, scientific clinical studies to address those questions. We believe we acted appropriately with respect to the ADVANTAGE trial, and stand behind our strong beliefs in the principles of scientific integrity. In publishing the paper and accompanying editorial in question, without further investigating readily available information, we believe that the Annals failed to act in the best interests of their readers or the scientific community.

Sincerely,
Jonathan M. Edelman, M.D.
Executive Director, Global Center for Scientific Affairs
Merck Research Laboratories

I worked for Merck over a decade ago and I find this saddening.

However, Merck is no different than any other big pharma corporation. All are allowed to conduct themselves in such ways. No one is stopping the damage that they do. We have become a society of citizens with demoralized apathy.

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