Free Newsletter
Lunesta moth tops memorable drug ads
What's your pick for the most memorable drug ad of the 2006-2007 season?
- A glowing moth that flits about like the Sandman (Sepracor's sleep drug Lunesta).
- A dream sequence that included a talking animal (Takeda's Rozerem, also a sleep remedy).
- An animated bee buzzing out a lecture about hay fever prevention (Schering-Plough's Nasonex).
If you picked that Lunasta moth, you win. It took not only the top slot in IAG Research's picks for best drug ad, but number two as well. Pfizer's Zyrtec also took top-five honors, along with Rozerem and Nasonex.
- see this release for the full ranking of ads
- read the report from the Star-Ledger
Related Articles:
Edwards' pharma attack used bogus stats
Edwards pledges limits on DTC ads
Final FDA bill lacks new DTC oversight
10 reforms for drug advertising
Does the FDA do enough to regulate drug ads?
Comments
Post new comment
Paid Research Reports
- The Specialty Pharma Market Outlook: Key players, new company growth models and emerging opportunities
- Investigating Clinical Trial Costs: Comparative analysis of trial cost components in key geographies
- Clinical Trial Recruitment Strategies: Optimizing patient recruitment and retention in late stage clinical trials
- Pipeline Insight: Therapeutic Cancer Vaccines - Prospect of first approval set to reinvigorate interest from major companies
- Stakeholder Opinions: Vaccines in Emerging Markets (Asia) - Opportunities in China, India, South Korea and Taiwan
- Big Pharma Performance Before, During and Beyond the Global Recession
SHARE
WITH: