With DTC on a roll, Eisai plots another 200-rep boost to Belviq sales team

The Japanese drugmaker Eisai, which is partnered with Arena Pharmaceuticals ($ARNA) on the weight-loss pill Belviq, plans to add another 200 contract sales reps to its team. On top of a new television ad push begun last month, the sales-force expansion is a one-two punch aimed at keeping prescription trends on the upswing. Report