Auxilium's new Stendra campaign features black-and-white ads and cheeky taglines--Courtesy of Auxilium |
What do you do when you're launching an underdog drug for erectile dysfunction? If you're Auxilium, and you've signed on to market Vivus' new ED pill Stendra, you roll out a jazzy, suggestive promo video during March Madness, when millions of men are glued to the games. Report