Can Auxilium's ED hopeful Stendra score with provocative March Madness ads?

Auxilium's new Stendra campaign features black-and-white ads and cheeky taglines--Courtesy of Auxilium

What do you do when you're launching an underdog drug for erectile dysfunction? If you're Auxilium, and you've signed on to market Vivus' new ED pill Stendra, you roll out a jazzy, suggestive promo video during March Madness, when millions of men are glued to the games. Report