Boehringer Ingelheim

8. Boehringer Ingelheim

Total Ad Spend: $174.7 million
Television: $119.6 million
Magazine: $54.7 million
Other: $363,740

The private company put its mouth where its money is, so to speak, talking up the two drugs that are its best sellers.

In the spotlight


Spiriva, $89.8 million
Pradaxa, $80.4 million


 

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Boehringer Ingelheim