Abbott Laboratories

3. Abbott Laboratories (before the spinoff into AbbVie)

Total Ad Spend: $301.7 million
Television: $264 million
Magazine: $35 million
Other: $2.7 million

Blockbuster Humira was the driving force behind Abbott Laboratories ($9.2 billion in sales in 2012) and now holds that distinction for AbbVie ($ABBV), the brand-new spinoff that took all of Abbott's ($ABT) pharma assets. Even the current top-selling drug worldwide can benefit from some advertising.

In the spotlight


Humira for arthritis, $84.5 million
AndroGel, $80 million
Humira for Crohn's disease, $57.2 million


 

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Abbott Laboratories