How do you know if they really love your drug? As with most everything in human psychology, it's a tea-leaves game--and one teacup ready for your reading pleasure is a new report on the most popular websites among prescription drugs. According to the ranking from comScore, AstraZeneca's Nexium [1] got the most web traffic with more than a million unique visitors.
Next in line was Actos, with a huge increase in hits--a whopping 2399 percent's worth. The Takeda diabetes med drew heightened interest [2] as safety concerns arose about a competitor--and sister drug--Avandia, made by GlaxoSmithKline. Another big gainer was Januvia, Merck's diabetes treatment, which saw its web traffic leap by 329 percent. Januvia didn't crack the top five, however; numbers three, four and five, respectively, were Ambien CR, Gardasil and Lexapro.
- check out the release [3] from comScore
- see the Health Blog post [4]
Related Articles:
Big Pharma's Top 13 Advertising Budgets [1]
AstraZeneca, Ranbaxy settle Nexium fight [5]
FDA to review Nexium, Prilosec [6]
Actos - Top 10 Warnings and Recalls [2]
IMS lists best drug launches of all time [7] (Aug 2007)
Links:
[1] http://www.fiercepharma.com/special-reports/top-13-advertising-budgets
[2] http://www.fiercepharma.com/special-reports/5-actos-top-10-warnings-and-recalls
[3] http://www.fiercebiotech.com/press-releases/astrazenecas-purplepill-com-tops-list-most-visited-pharmaceutical-brand-web-sites-q-0
[4] http://blogs.wsj.com/health/2008/10/10/nexium-actos-ambien-sites-tops-for-web-traffic/
[5] http://www.fiercepharma.com/story/astrazeneca-ranbaxy-settle-nexium-fight/2008-04-15
[6] http://www.fiercepharma.com/story/fda-review-nexium-prilosec/2007-08-10
[7] http://www.fiercepharma.com/story/ims-lists-best-drug-launches-all-time/2007-08-22