Pfizer's Lipitor commercial, which featured Dr. Robert Jarvik. Both Pfizer and Jarvik drew fire from critics who questioned Dr. Jarvik's endorsement of a medication they argued he is neither licensed to prescribe or qualified to evaluate.
Related Articles and Video:
Pfizer's 2008 Lipitor Ad [1]
Pfizer's Lipitor ad returns, sans celebrity [2]
Pfizer yanks Lipitor ads starring Jarvik [3]
Lipitor doc doesn't practice rowing, either [4]
Drug ads challenge reputation of inventor [5]
Links:
[1] http://www.fiercepharma.com/story/2008-lipitor-ad/2008-09-03
[2] http://www.fiercepharma.com/story/pfizers-creative-advertising-under-fire/2008-09-03
[3] http://www.fiercepharma.com/story/pfizer-yanks-lipitor-ads-starring-jarvik/2008-02-26
[4] http://www.fiercepharma.com/story/lipitor-doc-doesnt-practice-rowing-either/2008-02-07
[5] http://www.fiercehealthcare.com/story/spotlight-drug-ads-challenge-reputation-inventor/2008-02-07