Talk about an image being worth a thousand words. A Wall Street Journal chart tracking new Chantix prescriptions since January shows the kind of downward slope you only want to see on a double black diamond ski run. From close to 150,000 per week, the numbers have dropped to a point just north of 85,000. That's gotta hurt at Pfizer, which had counted the stop-smoking med among its few recent success stories.
Can Pfizer turn the Chantix tide? It launched a PR campaign last week [1], highlighting the undeniable fact that more than 6 million people have now taken the drug, and while some of its side effects can be severe--it's been blamed for suicides, accidents, and more--smoking itself has deadly side effects, and they're a lot more prevalent, percentage-wise, than adverse events related to Chantix. Even docs who've slowed down on firing off Chantix scrips tell the WSJ Health Blog that the fall--off is "fear-driven--not science-driven."
- see the Health Blog post [2]
Related Articles:
Pfizer strikes back with Chantix ads [1]
GSK offers pilots a Chantix alternative [3]
Chantix side-effects news prompts FAA ban [4]
Chantix scrips drop 5% on FDA alert [5]
FDA: Chantix may pose psych risks [6]
FDA gets 5,000 Chantix complaints [7]
Links:
[1] http://www.fiercepharma.com/story/pfizer-strikes-back-chantix-ads/2008-05-29
[2] http://blogs.wsj.com/health/2008/05/30/as-bad-news-mounts-chantix-prescriptions-crumble/
[3] http://www.fiercepharma.com/story/gsk-offers-pilots-chantix-alternative/2008-05-27
[4] http://www.fiercepharma.com/story/chantix-side-effects-news-prompts-faa-ban/2008-05-22
[5] http://www.fiercepharma.com/story/spotlight-chantix-scrips-drop-5-on-fda-alert/2008-02-15
[6] http://www.fiercepharma.com/story/fda-chantix-may-pose-psych-risks/2008-02-04
[7] http://www.fiercepharma.com/story/fda-gets-5-000-chantix-complaints/2007-11-29