Hail, hail the gang's all here...at the House Subcommittee on Oversight and Investigations hearing on direct-to-consumer ads. Next week, Rep. Bart Stupak will preside over testimony from Pfizer, Merck, Schering-Plough, and Johnson & Johnson. Kaiser Permanente, the GAO, and the AMA may be there, too.
The official title of the hearing? "Direct-to-Consumer Advertising: Marketing, Education, or Deception?' Not surprising, considering Stupak's history as an industry critic, but definitely not comfortable for those scheduled to say their piece. If you're interested, the committee will offer a video feed.
- see the Pharmalot item [1]
- get the link [2] to the webcast at the committee's site
Related Articles:
Study: Drug ads drown in online noise [3]
To DTC or not to DTC? [4]
Should FDA's info be in all DTC ads? [5]
FDA to study TV drug ad imagery [6]
Survey: No doubt DTC ads work [7]
Links:
[1] http://www.pharmalot.com/2008/05/lights-camera-scrutiny-congress-dtc-ads/
[2] http://energycommerce.house.gov/membios/schedule.shtml
[3] http://www.fiercepharma.com/story/study-drug-ads-drown-in-online-noise/2008-04-11
[4] http://www.fiercepharma.com/story/to-dtc-or-not-to-dtc/2008-04-08
[5] http://www.fiercepharma.com/story/should-fda-s-info-be-in-all-dtc-ads/2008-04-03?utm_medium=rss&utm_source=rss
[6] http://www.fiercepharma.com/story/fda-study-tv-drug-ad-imagery/2007-08-22?utm_medium=rss&utm_source=pharma_DTC%20advertising
[7] http://www.fiercepharma.com/story/survey-no-doubt-dtc-ads-work/2008-03-04