It must be tough for pharma execs to open a newspaper these days. If reporters aren't going on about falling revenues [1]Â and patent expirations, they're propagating news about potential safety problems. Take today: Three different studies are linking four big-name drugs to safety risks.
Now, none of these studies appears likely to send doctors rushing to their prescription pads to switch patients to new meds. But each represents one more obstacle to pharma marketers in an already-difficult environment.
- see the Fosamax coverage [4] from the BBC
- check out the epilepsy story [5] in the Washington Post
- read the diabetes-med news [6] in USA Today
- find US News' take [6] on two of these studies
Links:
[1] http://www.fiercepharma.com/story/under-pharma-earnings-basic-problems/2008-04-23?utm_medium=nl&utm_source=internal&cmp-id=EMC-NL-FP&dest=FP
[2] http://www.fiercepharma.com/story/fosamax-leads-2008-patent-retreat/2008-02-06
[3] http://www.fiercepharma.com/special-reports/2-epogen-aranesp-top-10-warnings-and-recalls
[4] http://news.bbc.co.uk/2/hi/health/7371644.stm
[5] http://www.washingtonpost.com/wp-dyn/content/article/2008/04/28/AR2008042801874.html
[6] http://www.usatoday.com/news/health/2008-04-28-avandia-study_N.htm