The Internet is buzzing about a Wall Street Journal op-ed piece in which ex-FDA deputy commissioner Scott Gottlieb (photo [1]) championed the sort of off-label promotions that make regulators crazy. Gottlieb cited a couple of cases in which drug makers have paid multi-million dollar fines for pushing meds in non-FDA-approved directions. The whole off-label promotion ban is wrong, Gottlieb says, and it hurts patients who might benefit from off-label uses if their docs only knew.
Yet, as the WSJ Health Blog points out, off-label marketing isn't allowed for a reason. Some of it amounts to cherry-picking studies that support new uses for a drug. Marketers often ignore the trials that conclude otherwise. But has the FDA gone too far in policing the practice? Debate is likely to continue.
- read the Health Blog item [2]
- here's the Pharmalot report [3]
- read Gottlieb's original op-ed [4]
Related Articles:
Rep decries off-label marketing "loophole." Report [5]
New warning for off-label Fentora. Report [6]
Links:
[1] http://www.fiercebiotech.com/pages/scott-gottlieb
[2] http://blogs.wsj.com/health/2007/12/17/stop-the-other-war-on-drugs/
[3] http://www.pharmalot.com/2007/12/to-promote-off-label-or-not-promote-off-label/
[4] http://online.wsj.com/article/SB119786300762133127.html
[5] http://www.fiercepharma.com/story/rep-decries-label-marketing-loophole/2007-12-03?utm_medium=rss&utm_source=rss
[6] http://www.fiercepharma.com/story/new-warning-label-fentora/2007-09-27?utm_medium=rss&utm_source=pharma_Adverse%20events