What's your pick for the most memorable drug ad of the 2006-2007 season?
If you picked that Lunasta moth, you win. It took not only the top slot in IAG Research's picks for best drug ad, but number two as well. Pfizer's Zyrtec also took top-five honors, along with Rozerem and Nasonex.
- see this release [1] for the full ranking of ads
- read the report [2] from the Star-Ledger
Related Articles:
Edwards' pharma attack used bogus stats [3]
Edwards pledges limits on DTC ads [4]
Final FDA bill lacks new DTC oversight [5]
10 reforms for drug advertising [6]
Does the FDA do enough to regulate drug ads? [7]
Links:
[1] http://www.fiercebiotech.com/press-releases/press-release-pharmaceutical-advertising-turns-campaigns-dense-symbols-drive-memorabl
[2] http://www.nj.com/business/ledger/index.ssf?/base/business-1/1193895532172210.xml&coll=1
[3] http://www.fiercepharma.com/story/edwards-pharma-attack-used-bogus-stats/2007-10-31
[4] http://www.fiercepharma.com/story/edwards-pledges-limits-on-dtc-ads/2007-10-29?utm_medium=nl&utm_source=link
[5] http://www.fiercepharma.com/story/final-fda-bill-lacks-new-dtc-oversight/2007-09-21
[6] http://www.fiercebiotech.com/story/10-reforms-drug-advertising/2007-08-02
[7] http://www.fiercebiotech.com/node/4957