One of the more interesting parts of Eli Lilly's Q4 earnings report was the section on Cialis, the ED drug. Lilly has doubled its price since its launch, yet that hasn't dampened demand. Report [1]
Links:
[1] http://industry.bnet.com/pharma/10006409/lilly-learns-a-lesson-on-cialis-price-hikes-work/?tag=shell;content