eBook: The Right Fix
How patient-centric data is driving ROI and revolutionizing the world of pharmaceutical marketing

Patient privacy regulations have left many drug companies in the dark when it comes to measuring the effectiveness and overall return of consumer marketing programs, but significant advances in analytics that leverage anonymous patient level data (APLD) are empowering pharmaceutical marketers to refine their efforts to reach desired customers, accurately monitor campaign success, and ultimately generate greater return on investment. In this e-book from IMS, learn how you can gain competitive advantage via more efficient, effective and impactful consumer programs.

Table of Contents:

  • Patient- Centric Data: Then and Now
  • Measuring Success Through ROI
  • Connecting with the Patient
  • Melding APLD with New Media
  • What's Ahead: Turning Statistics into a Strategy
  • Understanding OTC Impact on Prescription Brand Performance to Refine Promotional Strategies

By providing deep dives on timely industry issues, Fierce eBooks are valuable educational tools. They are designed to be easily read online - but also are formatted so you can print them out and take them with you. Fierce eBooks are assembled like a magazine, read the whole thing cover-to-cover, or pick and choose the articles that interest you most. Either way, they're a great one-stop resource.

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