As digital health becomes more than just a buzz phrase, pharma companies realize that they need to reach doctors, patients and researchers in a whole new way — specifically on smartphones, tablets and other devices on which people spend oodles of time.

The blitz has begun. With a steady stream of new mobile apps, pharma companies aim to catch up with their target audiences on a number of fronts. Pharma outfits' apps seek to boost brand awareness, improve visibility to clinical trials, provide medication information to prescribers and more. Yet what makes a winning mobile app in pharma?

Join FiercePharma editors for a webinar with industry experts and digital vets to discuss how drugmakers have effectively raised their mobile games to achieve a variety of strategic objectives.

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