Webinar: Drugmakers go mobile

Date: NOW AVAILABLE ON DEMAND  |  Duration: 1 hour
Hosted by:
Ryan McBride, Executive Editor,
Life Sciences Group

As digital health becomes more than just a buzz phrase, pharma companies realize that they need to reach doctors, patients and researchers in a whole new way — specifically on smartphones, tablets and other devices on which people spend oodles of time.

The blitz has begun. With a steady stream of new mobile apps, pharma companies aim to catch up with their target audiences on a number of fronts. Pharma outfits' apps seek to boost brand awareness, improve visibility to clinical trials, provide medication information to prescribers and more. Yet what makes a winning mobile app in pharma?

Join FiercePharma editors for a webinar with industry experts and digital vets to discuss how drugmakers have effectively raised their mobile games to achieve a variety of strategic objectives.

Featured Speakers:

Glen de Vries, President, Medidata Solutions

Benjamin Lei, Director, eMarketing, Genentech

Graeme Dennis, Principal Applications Scientist, Dotmatics

Tamsin Mansley, Applications Scientist, Dotmatics

Matt Brown, Director of Healthcare Strategy, Kony Solutions