Hosted by: Ryan McBride, Executive Editor, Life Sciences Group
As digital health becomes more than just a buzz phrase, pharma companies realize that they need to reach doctors, patients and researchers in a whole new way — specifically on smartphones, tablets and other devices on which people spend oodles of time.
The blitz has begun. With a steady stream of new mobile apps, pharma companies aim to catch up with their target audiences on a number of fronts. Pharma outfits' apps seek to boost brand awareness, improve visibility to clinical trials, provide medication information to prescribers and more. Yet what makes a winning mobile app in pharma?
Join FiercePharma editors for a webinar with industry experts and digital vets to discuss how drugmakers have effectively raised their mobile games to achieve a variety of strategic objectives.
Glen de Vries, President, Medidata Solutions
Benjamin Lei, Director, eMarketing, Genentech
Graeme Dennis, Principal Applications Scientist, Dotmatics
Tamsin Mansley, Applications Scientist, Dotmatics
Matt Brown, Director of Healthcare Strategy, Kony Solutions