Just two years ago, Wal-Mart started its program [1] to sell a select list of generic prescription drugs for just $4 as part of its entry into the healthcare and pharmaceutical spaces. It looks like the retail giant kicked off a major trend.

Now Safeway plans to follow suit and be the first full grocery retailer to hop on the $4 prescription bandwagon. Target [2] also copied Wal-Mart's assertive sales strategy, and now consumers have access to literally hundreds of generic drugs at the $4 price point, including medications for thyroid disease and hypertension, as well as antibiotics. It's a trend that's sure to please price-conscious consumers, but give headaches to drugmakers already hurt generic competition.

- read the here's the Washington Post article [3]
- get more on this story [4] at MSNBC

Related Articles:
Wal-Mart boosts $4 generic program [4]
Generics beat down drug price inflation [4]
Wal-Mart slashing generic prices [5]
Wal-Mart expands $4 drug program, Target follows [6]