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Published on FiercePharma (http://www.fiercepharma.com)

SPOTLIGHT: Congress wants more on Jarvik

By admin
Created Feb 8 2008 - 7:59am


A Congressional committee is seeking info from advertising firms about Dr. Robert Jarvik's appearance in TV commercials for Pfizer's Lipitor. The panel has been probing pharma marketing, and it's seized on Jarvik--who doesn't practice medicine [1]--as a poster boy for what it calls "deceptive tactics." Report [2]


Source URL:
http://www.fiercepharma.com/story/spotlight-congress-wants-more-jarvik/2008-02-08