SERMO Launches Pages

New free feature allows companies and organizations to engage on the leading social network for doctors


NEW YORK — SERMO, the leading global social network for physicians and largest health care professional polling company, announced the launch of SERMO Pages today, creating a way for brands, businesses, associations and groups to showcase their messages and engage with SERMO's membership of more than 550,000 global doctors for free.

SERMO Pages are similar to Facebook and LinkedIn Pages. They are:

·         A way for a company or organization to have their own social platform within the leading social network for doctors.
·         A company or organization's home on the social network where they can share their stories and start conversations with the most engaged physicians on an ongoing basis.
·         A way for a company or organization to market their brands and/or be a thought leader about a specific topic.

The main feature of a SERMO Page is the ability to generate posts. Pages can contain an unlimited number of posts creating an ongoing channel for companies and organizations to share news, marketing messages and educational programs as well as information about clinical trials and events. Page owners can invite doctors to discuss their posts and engage in active conversations or just use the property as a virtual billboard. Companies and organizations can create as many pages as they like.

How are SERMO Pages different from websites and microsites?

Most health care websites and micro-sites are static properties; they are not social platforms where brands can provoke back and forth conversation with doctors.

"SERMO Pages create a cutting edge way to engage with doctors where they live," said Peter Kirk, CEO of SERMO. "They provide companies and organizations with the unique opportunity to converse with our physicians directly and receive insight from them. They are an essential tool for anyone who wants to market to doctors."

Why should companies and organizations market on SERMO?

SERMO has an extensive membership of more than 550,000 verified doctors from around the world and is continuing to grow. On SERMO doctors take the time to connect and engage. In 2015, doctors representing 96 specialties spent 422,000 hours interacting with their peers on the site.. They posted 33,000 times, left 626,000 comments and solved close to 6,000 challenging patient cases.

SERMO is available for physicians in 24 countries: Argentina, Australia, Canada, Chile, Colombia, Denmark, Ecuador, Finland, France, Guatemala, Ireland, Israel, Italy, Mexico, the Netherlands, New Zealand, Norway, Peru, South Africa, Spain, Sweden, the UK, the US and Venezuela.

A recent study of 1,033 US doctors found that 62 percent of doctors said they use SERMO at least once a week. The survey also found that SERMO is the leading site for all social activities among doctors including medical crowdsourcing, lounge talk, humor, politics and discussing the business of health care.

Additionally, the survey found that the overwhelming majority of doctors are not using consumer social platforms such as Facebook, LinkedIn or Twitter to engage in medical conversations. Doctors have expressed concern about privacy and liability of sharing professional information on those consumer networks, but those issues do not exist on SERMO because the network is a closed physician only (doctors are triple verified to ensure they are who they say they are) and doctors can create a username to remain anonymous.

How do you create a SERMO Page?

Companies and organizations can create SERMO Pages on their own through SERMO's client portal. Similar to Facebook and Twitter, SERMO Pages include a customizable hero image and logo as well as posts that can include images and soon embedded video. They also allow for companies and organizations to link directly to third-party resources.

Pages will appear on SERMO's homepage, keeping them top of mind for doctors in the environment where they already go to learn. Companies and organizations can purchase traffic drivers to ensure their targeted audience sees their pages.

For more information, please contact the SERMO Engagement Team at engagement@sermo.com.
 

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