Endometriosis affects one in 10 women, but the fact that it's common doesn't mean it's quickly diagnosed—in fact, it can take up to a decade in…

The DTC spots for Shire’s Xiidra probably don't look like the other DTC spots you’ve seen. And that’s the way the company wanted it.

In the wake of the Republicans' Obamacare failure last week, Democrats are stepping in with a "landmark" drug pricing bill that would…

After launching a vision-loss awareness effort last month, Allergan has teamed up with its first celebrity spokesman: Common.

What if your eyes send the wrong messages? That’s the question Allergan wants consumers to ponder with its latest campaign.

Johnson & Johnson, pushing empathy as a tool to connect with consumers, is using product-paired apps as a way to do well by doing good.

Drugmakers spend big money and lots of time crafting the names of their new products. In the end, after all that work, they’re prime candidates for spoofing.…

PhRMA's joining Marathon Pharma's critics, not only by criticizing the company's $89K price tag on a new-but-old drug, but also hinting that it…

DTC Advertising