The FDA issued its first untitled letter of the year for promotional infractions to scold Orexigen Therapeutics for infractions in a Contrave TV ad.

An ad campaign sponsored by Avanir featuring neurological condition PBA has helped fuel the controversy over how DTC advertising fosters the use of pricey meds.

We selected our top DTC ad picks for the year. Some impressed us with creativity, while others broke new ground or proved particularly effective.

Survivors are at the heart of AstraZeneca's new DTC campaign for clot-fighter Brilinta.

After years of pumping up its wellness content, Condé Nast has launched a new pharma-focused division to spur its reader-targeting powers and drive more custom…

Bristol-Myers Squibb pulled the rug out from under Opdivo TV ad spending in March after battling Merck’s rival med Keytruda near the top of the February charts.

It took a while for retired U.S. soccer star Shannon Boxx to go public about her lupus diagnosis, but ever since, she's been determined to spotlight the…

Endometriosis affects one in 10 women, but the fact that it's common doesn't mean it's quickly diagnosed—in fact, it can take up to a decade in…

DTC Advertising